Amanda Regele

Amanda began her career in Digital at a Digital Marketing agency in California, working on several lifestyle and consumer brands such as Oakley and Ray-Ban. During her time there she sharpened her knack for SEO & mobile optimization, later brining her expertise brand side to Sephora’s NA HQ in San Francisco.
After completing her Master’s at the University of St Gallen, Amanda followed her passion for running & entrepreneurship to On.
During the past 5 years at On, she has worn several hats, building & scaling a high-speed global ecom engine. From building an in-house Acquisition team, to driving the NA ecom P&L, to now heading up Global Ecom Regions, Amanda leads a diverse team spread across NA, EU, and APAC – all powering the singular mission: to ignite the human spirit through movement.