Bianca Pestalozzi is a builder who connects dots. This is how a meeting with On co-founder Caspar Coppetti and seeing an early prototype of Cloudtec® during her undergraduate studies at the University of St. Gallen turned into an opportunity that would shape her career. A few years later, while doing her MBA in Hong Kong, Bianca witnessed the growth of run culture in China and contacted Caspar about bringing On to the world’s second biggest sportswear market. In 2016, she joined the brand for a 2-month summer internship to develop its first business plan for China. Later in 2018, Bianca joined On as the Head of Global Market Expansion to put that plan into action.
With her experience in retail, sports and fashion that she gained as a consultant at McKinsey & Company, Bianca played a pivotal role in establishing On’s presence in China, Japan and many of its European, Middle Eastern and African markets. She grew On’s team in China from 0 to 150 and opened the first stores in Shanghai, Beijing and Chengdu. As General Manager of Asia-Pacific from 2019 to 2022, she expanded the brand’s reach to new fans in Japan and contributed to growing its business there and Oceania. Now On’s GM of EMEA, Bianca continues her work to position it as a premium sportswear brand in Europe and grow its reach in the Middle East and Africa, meeting fans where they are and building a community around the human spirit.