After 12 years of executive roles in global marketing, working and living in 7 countries across Europe and Asia, Catarina Dahlin co-founded Dagsmejan in 2016. Dagsmejan develops and sells smart sleepwear to customers in close to 100 countries. Selling 85% of our products direct to consumer Dagsmejan was nominated as one of the most innovative new brands by the SEF 2021 and named the fastest growing company in Switzerland by The Financial Times 2023. Catarina Dahlin won the SEF.Women Award 2023 for Young Entrepreneur of the year and silver price for Founder of the year 2023 by Founder’s Alliance.